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2 edition of Macro-marketing: Distributive processes from a societal perspective, an elaboration of issues found in the catalog.

Macro-marketing: Distributive processes from a societal perspective, an elaboration of issues

Macro-marketing: Distributive processes from a societal perspective, an elaboration of issues

the proceedings of the Macro-marketing Seminar, University ... Boulder, Colorado, August 14-17, 1977

  • 8 Want to read
  • 4 Currently reading

Published by Business Research Division, Graduate School of Business Administration, University of Colorado .
Written in English

    Subjects:
  • Congresses,
  • Marketing,
  • Social aspects

  • The Physical Object
    FormatPaperback
    Number of Pages477
    ID Numbers
    Open LibraryOL8249449M
    ISBN 100894780425
    ISBN 109780894780424

    distributive issues of greatest importance, as illustrated by the following quote from one of the grandfathers of economics. 1The book is based on ve lectures given at the World Bank during the fall of and spring of Many of the topics discussed in this book . From this perspective, DL tends to be considered from a normative perspective, as a means for enhancing the effectiveness of, and engagement with, leadership processes. For such authors, the key question is how leadership should be distributed in order to have the most beneficial effect (usually measured in terms of student learning outcomes.

    the proceedings carried the titleDistributive Processes from a Societal Perspective: AnElaboration of ‘‘Intro-duction,’’ Phil White and Chuck Slater (, 1) discussed the Macro-Marketing Seminar and pointed out that the ‘‘purpose of [the] first Seminar was to clarify and identify the. The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative side of the marketing process, exemplified in credit card debt, poor diet, smoking and alcohol abuse.

    society, and (3) the impact and consequence of society on marketing systems (p. 8; see also Hunt ) Fisk () added that (macro)marketing should be viewed as social process, as (1) a life support system provisioning technology, with concerns about (2) quality and quantity of life-goals served by marketing, (3) a technology for. You Are Going to Have to Sleep in the Bed You Make. Remember that in most circumstances, you are negotiating a relationship, not a example, when you are negotiating an employment contract to join a group practice, you are not just trying to get the best deal for yourself; you also want the best deal for the group, which will soon be your group.


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Macro-marketing: Distributive processes from a societal perspective, an elaboration of issues Download PDF EPUB FB2

Get this from a library. Macro-marketing: distributive processes from a societal perspective, an elaboration of issues: the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August[Phillip D White; Charles C Slater; University of Colorado Boulder.

Business Research Division.;]. Macro-marketing: Distributive Processes from a Societal Perspective, an Elaboration of Issues, University of Colorado, Boulder, Colorado, USA, August Macro-marketing: Distributive Processes from a Societal Perspective, University of Colorado, Boulder, Colorado, USA, August viii.

Charles C. Slater Memorial Award Winners. Hilger, Marye T. (), "Theories of the Relationship between Marketing and Economic Development: Public Policy Implications," in Macro-Marketing: Distributive Processes from a Societal Perspective: An Elaboration of Issues, Phillip D.

White and Charles C. Slater, eds., Boulder: Graduate School an elaboration of issues book Business Administration, University of by:   Charles C. Slater (Ed.), Macro-Marketing: Distributive Processes from a Societal Perspective: An Elaboration of Issues, Graduate School of Business Administration, University of Colorado, CO () Google ScholarCited by: 2.

ing: An Elaboration of Issues,” in Macro-marketing: Distributive Processes from a Societal Perspective, Proceedings of the Macro- marketing Seminar, Charles Slater, ed. Boulder, CO: Business. Arndt, Johan, A Critique of the Marketing and the Broadened Marketing Concepts, in Macro Marketing: Distributive Processes From A Societal Perspective, An Elaboration of Issues, Business Research Division, University of Colorado, Boulder,pp.

Access to society journal content varies across our titles. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box.

Bretherton, Irma, S. “Does The Marketing Activity in Mexico Help the Country’s Development,” in Charles C. Slater, ed., Macro-Marketing: Distributive Processes From A Societal Perspective: An Elaboration of Issues, University of Colorado, CO. Google Scholar.

Beretherton, I.S. () "Does Marketing Activity in Mexico Help the Country’s Development," in Macromarketing Distributive Processes from a Societal Perspective. An Elaboration of Issues. (Phillip D. White and Charles C.

Slater, Editors) Boulder: University of Colorado, pp. – Google Scholar. Societal Perspective: An Elaboration of Issues.I nt h e‘ ‘ I n t r o- duction,’ ’ Phil White and Chu ck Slater (, 1) discussed the Macro-Marketing Seminar and pointed out that the. Philip Kotler and Alfred Riachi“Macro Marketing in the 21st Century”, Journal of Marketing Hunt, Shelby.

“The Three Dicohotomies Model of Marketing: An Elaboration of Issues,” in Macro-Marketing: Distributive Processes from a Societal Perspective, edited by Charles Slater, Boulder: Business Research Division.

Purpose – The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.

Design/methodology/approach – The paper briefly reviews the history of macromarketing, the changes in society and marketing thought, and the seminal research which led to the first Macro‐Marketing. Nickels, William G., and Ronald Hill (), "Is Marketing What the Textbooks Say?-New Definitions of Macro and Micro Marketing," in Macro-marketing: Distributive Processes from a Societal Perspective, An Elaboration of Issues, P.

White, C. Slater, eds., Boulder: Graduate School of Business Administration, University of Colorado. CC Slater (Ed.), Macro-Marketing: Distributive Processes For A Societal Perspective, Business Research Division, University Of Colorado, Boulder, CO () Google Scholar   Furthermore, political processes occurring in the Societal life arena may be more significant than market processes even for fulfilling physical needs.

On the negative side, marketing has been a biasing force by em- phasizing products designed to meet short-term private, materialistic needs instead of long-run needs (Arndt a). Macro-Marketing Perspective In the conte xt of the social systems paradigm, macromarketing requires an understanding of marketi ng from a soci al system pe rspe ctive (Di xon, ).

Hunt, Shelby D (), The three dichotomies model of marketing: An evaluation of issues. In Distributive processes from a societal perspective: The proceedings of the macro-marketing seminar, ed. Charles C. Slater, pp. Boulder, CO: Business Research Division, Graduate School of Business Administration, University of Colorado at Boulder.

In Macro-Marketing: Distributive Pro cesses from a Societal Perspective, edited by Charles Slater, Boulder: Business Resear ch Division, University of Colorado, Hunt S., The Three Dichotomies Model of Marketing: An Elaboration of Issues, [w:] "Macro-Marketing: Distributive Processes from a Societal Perspective" C.

Slater (ed.), Business Research Division University of Colorado, Boulder COs. The elaboration of these beliefs is very detailed, focusing on how the beliefs (faiths) come to be and the way they are described and declared.

"The Three Dicohotomies Model of Marketing: An elaboration of Issues,” in Macro-Marketing: Distributive Processes from a Societal Perspective, edited by Charles Slater, Boulder: Business Research. Get this from a library! Macro-marketing: distributive processes from a societal perspective: the proceedings of the Macro-marketing Seminar, University of Colorado, Boulder, Colorado, August[Charles C Slater; University of .Macromarketing Approaches to Thought Development in Positive Marketing: Two Perspectives on Research Agenda for Positive Marketing Scholars.

Journal of Business Research, 68 (12), Moriarity, W.D. (). The Economics of Marketing and Advertising. New York: Harper & Brothers. Moyer, R. (). Macromarketing: A Social Perspective.This book provides an introduction and overview of many of the social, ethical, and legal issues facing scientists today.

The book includes chapters on research misconduct, conflicts of interest.